Apple Glasses Are Coming - Here's Why

There are things that Apple loves, design, aluminum, excuse me ... and the secret. To keep a surprise, it hires former FBI agents, look for more bags than TSA and disguises its products with bogus companies like "IP Application Development Ltd ”- IPAD. But there are things even in the world the most profitable company cannot hide. This is a list of companies acquired by Apple.

Most have perfect meaning - Authentec has become Touch ID, Siri, well, Siri, but, about two  thousand fourteen, you start to see a pattern: First, a company that creates tiny, super-bright, high density screens., Then an eye-tracking specialist, a augmented reality headset and some AR software startups. Plus a handful of patents and job descriptions, all suggesting the same: smart, augmented reality glasses. Directions, weather, really anything, projected directly onto your vision. Technology may not seem ready, we may doesn't seem ready, and others have already tried and failed. Everything that could be said on the iPhone in 2007.

Photo by Mateus Campos Felipe on Unsplash


Of course, acquisitions are only acquisitions, there are no guarantees

Apple loves to say no, it doesn't post a new  product very often. But there are good reasons to think about smart glasses are coming, Apple is the right company to do them, and now is the time to do it. If you're skeptical, well you should to be. Every two weeks we hear a new version of the same madlib: Blank technology is on the  verge of radically disrupting the white industry. Be careful! We are about to reinvent portable blockchains, or take advantage of proactive mesh networks, and the world will never be the same .The few experts who see where an industry will really drown in a sea of companies promoting their "changing world" idea. Which makes it quite difficult to predict the future. So when I say smart glasses, and you say I heard this before, well i can't really blame you. But there are still ways to separate a hero from zero. Gartner's hype cycle explains why new technologies seems to come out of nowhere and then disappear without explanation.

Progress is never a straight line, but it is not random either

 It tends to follow a pattern: First, a very primitive prototype gets Warning. The media, desperate for clicks, jump right on its flaws in its best scenario, 10, 15 years from now. And not just in technology, a dietary study with a small sample became the title "Why You have to eat chocolate every day ”. This is what you and I see. We are therefore inevitably disappointed when we get a glimpse of reality. Then when we almost forgot it, real progress is being made. This is where Futurology claims to be able to heal cancer, this is where you add "Blockchain" on behalf of your Ice Tea company, its stock at 200%, and that's when we are told it happens in 3 to 5 years, every ... 3-5 years. Some technologies die trying to gain attention, some are just hype. Virtual reality is here somewhere, We know far enough that it is viable for games and entertainment. But as it steals our attention, augmented Reality is moving slowly. Of course, this is earlier and more uncertain. But its potential is much greater. And Apple seems to agree: It has been one of the company's priorities since iOS 11.

 Tim Cook even compared his promise to the smartphone. 

I mean listen to how their website describes it: "Imagine if the line between the virtual and the real simply did not exist. Your classroom could become the cosmos. The past could be as alive as the present. And that's only the beginning. Welcome to a new world. " It's quite ... daring for what is currently just a few games and the possibility to sample IKEA furniture. Of course, this is all new, but even if there are very good applications in a year or of them, There is a huge problem: for this to work, you have to constantly hold your phone, or dare I say, 13 inch iPad. It's just… embarrassing. AR is sort of the new drone - incredibly hyped, And of course it's fun for a minute or two, but only practical for a few specific applications. Unless Apple knows about it.

Why invest so much time and money?

 Because they know what we don't know: It is only an intermediary between phones and glasses of tomorrow. This is a very smart solution to a big problem: If Apple wants to keep its glasses a secret, it can't tell developers, and apps can't be prepared when it launches.

But what if they could have their cake and eat it too? 

It's ARKit. Developers can start working now, without know what will happen. Meanwhile, Apple is collecting feedback and improving technology. By the time the glasses arrive, they will have already proven their value: Directions projected right onto the street, Translation of the world around you, context for your day, and so on. Also, I mean, the name of the product itself: iSight, iPod, iPhone, iGlasses, iWear… come on. Except none of this is exclusive to Apple. In fact, a company called "Google" kinda already tried that.

Why would Apple be more successful? 

Apple is rarely the first to do something, and glasses would be no exception, Microsoft introduced the Hololens in 2015, there is Magic Leap And Intel Vaunt, Snapchat Shows, sold of a vending machine somehow uglier than the app itself, and the view, get it?Because sight ... rhymes with soufflé, as in really messed up, naming their business a pun OK, take a look at their websight: "your glasses will be able to do more than you see. " I see, it's not a business, it's just an excuse to play puns. What a view / sorry site. But the most interesting is Google Glass, and the million reasons why it failed: Like, to do anything you bow your head 30 degrees and speak - OK Glass, take discreetly a photo or use a touchpad on the side of your head. Both are equally terrible. It was expensive, poorly marketed and lacked a compelling feature. But above all, it looks ... well, let's go say there is room for improvement The challenge of all this is just as much design as technology.

Like, I think this joke is written But if there's a business that can turn a tool that you must carry in an accessory you want, it's Apple. Glass has spent years developing in public. But the glasses should be released quickly, adoption and mass acceptance - something from Apple might know a thing or two. They should also be presented in person - giving The 500 Apple stores, a huge advantage more, say the Microsoft hundred. I even know the perfect year to release it, although, as we shall see, hindsight is ... well, you understand.

But seriously: isn't it too early?

Technology comes in waves, first, early adopters, then the public, possibly even the Luddits. But between these is an invisible hole, For see, we have to remember the hype cycle. Here at maximum excitement it's very easy to attract a few users - they are the first to adopt - and they give the illusion of momentum. The hole is the steep descent that follows - after the hype, getting users is a lot, a lot Stronger. It takes a lot of kinetic energy for a product to pass this filter. A reporter will wear any piece of glass with a camera recorded on it, But Apple designs for the masses - just what can survive away.

This creates two challenges for glasses: First, the technology has to be really good. Watch proves they can make small batteries last a whole day and design a small but powerful system on chip, It would take a bright, high-density screen as microLED - which it is already developing.

 But there is the camera - which brings us to challenge 2: the other kind optical: it must be, well… not scary. Consumers will think Black Mirror, The Circle , Wall-E, etc. Even with Apple's emphasis on privacy, these are real challenges and could delay his release.

 But glasses are more than a new product - they are an essential element of Apple's strategy: Go in the direction of more transparent, more personal technology, Because the smartphone will not last forever. The only way for a business so dependent on a the product can survive, it is to replace itself, don't wait for someone else to do it. It is a philosophy rooted in the company by Steve Jobs, and a reason why I recommend his official biography.

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